“Empowering the women that power our industry”   Seth: Women of the wine and spirits world…do you feel like you’re operating on equal ground with your male counterparts? Why or why not? …in either case, are you part of the movement? At eBev, touting the powerful female minds leading the way in beverage and beyond
“Beer in 2018: How we got here and where we’re going”   Seth Hillstrom: Today marks the opening session of the 36th Annual Great American Beer Festival, and we are coming to you live from Denver! We’re sitting down with Lester Jones, Chief Economist of the National Beer Wholesalers Association, on a perfect day to
September 14, 2018
“From a budding brand to THE brand of bud (and beyond!)”   Seth Hillstrom: Alcohol, Cannabis. Inextricably tied as substitutes, or fairly unique markets? Maybe different answers for different categories of alcohol? Luckily, we’re joined by Dennis O’Malley, CEO of Caliva, the leading brand of cannabis in the US, to take a look at how
“Breaking Down the 4th Wall: A Shift from Content Creation to Cultural Creation”   Seth Hillstrom: How do industry leaders like ZX Ventures (Anheuser-Busch InBev) think about brand experience? Join our chat with Christopher Lehault below to find out! How can we go beyond storytelling to make a lasting impact and win long-run share of
“Create engaging content, then worry about advertising”   Seth Hillstrom: We’re here with Carlos Boughton, the director of brand innovation at Patrón Spirits Company to explore his views on properly leveraging research for innovation, and why we as marketers must create engaging content long before worrying about how we can use it to advertise our brands.
“Making Real Connections Through Occasions and Shared Experiences”   Seth Hillstrom: How can you make a meaningful connection without a major media buy? ….or any media at all? Alejandro López has been doing a heck of a job doing just with Toma, and we’re lucky to have him here with us today to talk about it.