“What does your brand stand for? …and who cares?” Seth: From where I’m sitting, I often see brands endeavor to be all things to all people (whether it’s intentional, or not) – only to be loved by no one. The problem, of course, is that this often leads to being perceived as the least authentic
“Beyond the Bomb: Jägermeister’s Digital Journey” Seth: Friends! Ever had a Jäger Bomb? Like many of us who look fondly on fun moments that include Jägermeister and/or the Jäger Bomb, I have a strong emotional connection to those great times and the people I shared them with. The question is though, how can the brand