“Multifunctional Winners: How Kitu Life Super Coffee is Taking Over by Delivering Clean Energy + Nutrition” Seth: As consumers increasingly look for health, wellness, and functional benefits from the things they drink, it should come as no surprise that we at Beverage Marketing Association are seeing a considerable uptick in the demand for multifunctional beverages.
Brian Wong of Kiip makes 3 bold predictions on the future of adtech for beverage marketers.  Listen in for his ideas on blockchain, AR vs. VR, and an alternative unified identifier: Don’t miss the chance to hear from folks like Brian this fall at eBev 2018! Check out the agenda for October 24-26 in Las