Umang Shah joined Campbell as Director of Digital Marketing & Marketing Innovation in April 2014. He partners with colleagues across Campbell’s advertising, communications, consumer affairs, public affairs, and corporate social responsibility functions to create compelling experiences and provocative content.
Since joining Campbell, Umang has built out the brand’s Innovation Lab as part of a broader mission to keep the organization perpetually relevant.
Umang joined Campbell from Walmart, where he had spent two years as Director-Social Media Strategy, using social media platforms to protect, manage, and improve the company’s reputation. Before that, he served as Social Media Strategist with Microsoft Corporation, Manager of Digital Marketing with Xerox, and Senior Sales Reference Program Manager with BEA Systems. He also founded his own consulting firm, Cubed Consulting.
In November 2015, Umang was included in “The Adweek 50,” an honor that recognizes the most influential leaders behind the world’s top brands. He was previously named a “40 Under 40” award winner by Brand Innovators. Umang is on the Board of Public Radio Exchange (PRX) and has served on the Board of Advisors of Strategic Business Velocity Solutions since 2012, and as Social Media Strategy Advisor to VC Taskforce, which provides services to venture capitalists. He has also been a judge with the Software & Information Industry Association (SIIA) Social Media CODIE award in 2010 and 2011.
Umang earned his B.S. degree in information technology from the Rochester Institute of Technology. He has expertise in organizational design, team dynamics, digital marketing innovation, qualitative and quantitative consumer insights, and market trend analysis. He is also a Lean Six Sigma Green Belt.