Tracy Frisbie /

Tracy Frisbie, Vice President of Marketing & International Sales, BuzzBallz / Southern Champion LLC

Tracy Frisbie is the Vice President of Marketing and International Sales for BuzzBallz, LLC/Southern Champion, a manufacturer of ready-to-drink cocktails and small-batch, premium spirits.  Tracy joined BuzzBallz in June of 2018 to develop the company’s marketing strategy and team.

Tracy Frisbie has over 20 years of marketing and sales experience in the beverage industry, with 19 of those years in the adult beverage segment. Tracy spent 18 years with Constellation Brands in various roles including state chain account manager, trade marketing director, and shopper marketing director. As the shopper marketing director, she developed the shopper marketing discipline and team for the organization. Tracy served on various Constellation committees to drive collaboration between departments. She was the winner of the Constellation Chief Marketing Officer’s Award of Excellence in 2013 and 2017.

Tracy was named to Path to Purchase’s Who’s Who in Shopper Marketing from 2015-2017 and named to the inaugural group of Women of Excellence in Shopper Marketing in 2016.  She served as a faculty speaker and on the League of Leaders committee with the Path to Purchase Institute.  Tracy has been a contributor to the ANA as a speaker and co-host.  She is an active member of the Women of the Vine & Spirits.

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