Senior Vice President of Innovation and Trade Marketing, Stoli Group
Mike Oringer is currently Senior Vice President of Innovation and Trade Marketing for Stoli Group USA (SPI Group.) Mike is an entrepreneurial executive and innovator with a proven track record of building brands, monetizing assets and cultivating new revenue streams with start up enterprises, as well as market leading consumer products companies including Coca-Cola, CBS and Procter & Gamble.
Oringer has been a catalyst in developing Stolichnaya’s brand vision, long-term strategy and annual operating plans for the company’s portfolio of premium spirits. Mike leads brand and packaging innovation & commercialization, channel & customer marketing for the North American market. Mike has helped Stoli USA evolve from being strictly a vodka company to a multi-category player with a diverse portfolio including wines, tequila, mezcal, bourbon, rye, scotch and soon to be Gin. Stoli Group USA innovations include Stoli Ginger Beer, Stoli Gluten Free Vodka and Stoli CRUSHED (Vodka with Real Fruit Juice.)
A 25+ year veteran of the soft drink industry, Mike was most recently President of Brain-Twist, a beverage think-tank, incubation and emerging non-alcoholic beverage company strategically aligned and funded by The Coca-Cola Company, a 20% equity stakeholder. Mike was VP of Marketing for the Coca-Cola NE Region (Coca-Cola Company & CCE: Coca-Cola Enterprises) with responsibilities including bottler management, brand management and integration, sports & entertainment marketing, creative development and media.
As SVP of Sales and Marketing at CBS, Mike was responsible for creating unique, integrated marketing and digital solutions leveraging CBS’s portfolio of assets (RIOT = Radio, Internet, Out of Home, TV & also live events) for Fortune 500 companies.
Oringer began his career at Procter and Gamble where he had oversight of the marketing and sales volume of the Bar Soap and Household Cleaning Products Division.
Oringer graduated from Cornell University with a degree in consumer economics. Mike is happily married to Abby Satsky Oringer and has 24 year old twins working and living in NYC. Mike currently sits on the Board of Directors for the Cheribundi tart cherry juice as well as a couple of philanthropic not-for-profit boards.