Sam Collins /

CMO, Bhang Corporation

Samantha Collins is the Chief Marketing Officer of Bhang Corporation. Sam is an award-winning brand marketer who led leadership positions at Treasury Wine Estates and Diageo. She was responsible for the 19 Crimes talking labels, a campaign that won a Supper Reggie and revolutionized the way we tell brand stories as well as many other Gold and Silver Award winning beverage campaigns.

Sam has proven track record of success growing global brands across multiple demographics and geographies. She is responsible for Bhang’s global brand strategy, brand positioning, innovation and expansion.


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