Rhonda Motil, Vice President of Marketing, J. Lohr Vineyards & Wines
As vice president of marketing, Rhonda Motil leverages twenty-five years of experience in the wine and technology industries to direct J. Lohr’s globally respected marketing program. Overseeing J. Lohr’s dedicated marketing team, as well as key communications and digital media partners, Rhonda guides J. Lohr’s overall marketing strategy.
Building on her extensive background in technology, she has also played a key role in establishing J. Lohr at the forefront of wine industry internet marketing and new media strategy. In January of 2002, Rhonda joined J. Lohr as senior marketing director, where she worked alongside then VP Marketing Cynthia Lohr. ‘Rhonda’s leadership at the MCVGA played a pivotal role in building the world-class reputation of Monterey County,’ says Cynthia. ‘As our senior marketing director, Rhonda was equally impactful. Her knowledge and experience have been an incredible asset to J. Lohr, and the regions we champion.’
In 2016, Rhonda was named Cynthia’s Lohr’s handpicked successor as VP of Marketing. In this position, she works closely with President/COO Jeff Meier and the entire Lohr family to establish and execute the long term marketing vision for J. Lohr. A skilled leader and brand strategist, with a long track record of success, Rhonda also advocates on behalf of several industry associations, as a board member for the Arroyo Seco Winegrowers Associations, and as a member of the Wine Institute Marketing Committee and the Paso Robles CAB Collective Marketing Committee. Rhonda actively speaks on a variety of topics, including digital and social media evolution, sustainability initiatives, and customer engagements and loyalty.