Matt Andersen, Chief Innovation and Brand Officer, King Juice Company
Matt Andersen is Chief Innovation and Brand Officer at the King Juice Company, INC, maker of Calypso Lemonade. He has responsibility for driving growth of the Calypso brand by commercializing innovation and increasing consumer engagement.
Matt began his career in the U.S. Army as an infantry officer in the 101st Airborne Division. After leaving the service, he was a consultant with both Arthur Andersen and Bain & Company. Matt then moved into the consumer products industry with the Hershey Company where he had roles ranging from brand director to general manager of Southeast Asia. He left Hershey for Glanbia Performance Nutrition where he led strategy for the North American region. Most recently, Matt was Chief of Staff to the CEO of Catalina Marketing, a marketing technology firm delivering personalized digital media along a shopper’s path to purchase.
Matt holds a B.S. from the United States Military Academy at West Point and an M.B.A. from the Wharton School of the University of Pennsylvania.