Magnus Erhardt /

Founder & Chief Experience Officer, BrandChatMe/Edge DNA

Magnus Erhardt is the founder of emerging technology company EdgeDNA and head of experience for, a next-generation conversational environment that produces consumer profiles & insights based on digital touch points including Chat, Voice and Augmented Reality. For years, brands and retailers have been working on making useful real-time connections with consumers in commerce, retail, event experiences and out-of-home environments. Changes in the way customers prefer to communicate now, together with technologies that have a larger installation base, make it possible for brands to finally start making the connections and paint a clear picture with insights on how to connect and convert shoppers and consumers in a seamless way.

Magnus’s background stems from working directly with brands and marketers to bring in digital innovations and transformation to organizations that are using retail and commerce as sales channels. He has been working in the digital marketing field with companies like R/GA, Ogilvy, Y&R and MTV Networks with large sports, CPG and lifestyle brands. Magnus was also a co-founder of an innovative travel experience platform called Wanderfly (now part of Tripadvisor) which was made to rethink how people book and set up their trips with activations as a focus.

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