Kenny Morrison /

Kenny Morrison, Founder & CEO, VCC Brands

In 2006 Kenny co-founded two well-known medical cannabis collectives in West LA and Venice Beach, California. In 2008, Kenny founded Venice Cookie Company with the simple idea that cannabis infused foods should be tasty, safe, and wellness oriented. The company, now known as VCC Brands, is a manufacturer and distributor of infused products including the top-selling Cannabis Quencher. In 2012 he expanded to the state of Washington as Evergreen Herbal, assisting in the creation of regulations with the Washington State Liquor and Cannabis Board. Evergreen Herbal built Washington’s first licensed cannabis hydrocarbon extraction facility and collaborated with local fire departments to use it as a training facility.

While serving his second term as director on the board of California Cannabis Industry Association (CCIA) in 2016, Kenny founded the California Cannabis Manufacturers Association to advocate on behalf of the state’s most ethical plant-touching operators. Kenny is a well-known California cannabis CPG pioneer having led VCC Brands through over a decade of profitability.

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