Keith Anderson, SVP, Strategy & Insights, Profitero
Keith leads the continuous innovation and development of Profitero’s eCommerce analytics solution for retailers and brands, helping global companies gain a deeper understanding of their online presence to optimize both online and in-store sales. For more than 10 years, Keith has been a trusted advisor to global retailers and CPG companies including Walmart, Target, Best Buy, P&G, Unilever and Coca Cola.
Prior to his role at Profitero, Keith was Vice President of the Advisory practice at RetailNet Group. Keith’s insights have been featured in the Financial Times and Forbes Magazine among other publications, and he is a frequent speaker at retail, technology, and media conferences.