Jordan DeCicco, President, Kitu Life Inc.
Jordan DeCicco is the Youngest Brother and Founder of Super Coffee. As a tired college basketball player, Jordan was falling asleep in class. He refused to drink the sugary bottled coffees and energy drinks his school store offered so he brewed something better. Super Coffee starts with organic bottled coffee blended with protein, MCT Oil and zero sugar. Jordan dropped out of college after his sophomore year, forfeiting his full scholarship to launch Super Coffee with his two older brothers. He’s since gone on to become a Peter Thiel Fellow, Forbes 30 Under 30 list maker, Shark Tank contestant, and a student at Harvard Business School. Today, Jordan is responsible for Super Coffee’s innovation, operations and recruiting.