Brand Director, Strongbow Hard Apple Ciders, Heineken
Eric Markus is currently Brand Director at HEINEKEN USA, leading U.S. marketing for Strongbow Hard Ciders. Under his leadership, Strongbow has doubled awareness, share, and sales, rising from the #5 to the #2 hard cider brand in the U.S. Previously, he worked in brand management at Procter & Gamble, developing and executing marketing and innovation strategies for global hair care brands Pantene and Herbal Essences. He obtained his MBA with High Distinction from Dartmouth’s Tuck School of Business and his BA from Stanford University, and currently lives in New York City.