Head of Integrated Marketing & Brand, Boxed
Elyse Burack is Head of Integrated Marketing and Brand at Boxed. In this role, Elyse develops the strategy for marketing campaigns, connecting various channels and tactics, to ensure all marketing programs are supporting larger business goals within the company. Elyse oversees paid media, strategic partnerships, creative, social media, and customer insights.
Prior to Boxed, Elyse was Senior Strategist at Interbrand leading initiatives for clients across sectors including AT&T, UPS, YP (formerly the Yellow Pages) and Pfizer. Elyse started her career in market research at CTPartners and then Coleman Research Group.