Dan Frantz, Consumer Insights Strategist – pH Experiment, Craft Brew Alliance
Dan Frantz is the Consumer Insights Strategist for Craft Brew Alliance’s innovation growth unit, The pH Experiment. Dan and The pH Experiment are focused on the consumers voice to drive innovations in the beverage experience. The pH Experiment was launched in 2018 as an experimental beverage initiative to explore opportunities outside of beer. Dan enters the beverage industry from Nike Inc. after 20 years of service; most recently as a Global Director of Product Testing and Consumer Insights. Specializing in Consumer interactions, Global ‘hub’ strategy, project management and storytelling; Dan loves representing the consumers voice in strategic business decisions. Before his corporate career, Dan was a professional athlete and graduate of Portland State University.