Brent Willis /

Brent Willis, CEO, New Age Beverages

Brent Willis is the Chief Executive Officer of New Age Beverages Corporation, the Colorado and Utah-based organic and natural beverage Company intending to become the world’s leading healthy beverages and liefestyles Company. New Age is the fastest growing beverage company in the world over the past two years with growth in excess of 1,500% leading to scale as the 40th largest non-alcoholic beverage company in the world, and share price appreciation of more than 3,000%.

Prior to creating New Age, Mr. Willis was the owner of a number of private-equity backed enterprises and also served as the CEO for Cott Corporation, the world’s largest retailer brand beverage company. Prior to Cott, Brent was the Global CCO and Zone President for AB InBev, and member of the Board of Directors for AmBev (NYSE: BUD, ABV). At AB InBev, he developed and implemented the strategy and business plans that created the world’s largest beer company.

Prior to AB InBev, Brent was a senior executive with The Coca-Cola Company. At Coca-Cola, Brent was a President in Latin America, where led his Division to the #2 ranking worldwide of all Coca- Cola Company operating units. At Coca-Cola he led the largest turnaround in Company history growing from 10% to 75% market share, reversing more than 50 years of competitive leadership. From 1987 through 1996, Brent worked for Kraft Foods, Inc, where he managed a number of Kraft’s leading brands, developed their Category Management system in the US, led numerous acquisitions and joint ventures in Japan, Korea, Indonesia and others, and launched the Kraft Brand in China.

Mr. Willis began his career as a Second Lieutenant in the United States Army in 1982. He served in various combat arms leadership capacities around the world to include assignments in the 1st Cavalry Division. He led major programs within the Strategic Defense Initiative and numerous other compartmentalized and top-secret initiatives. He received numerous decorations to include two Meritorious Service Medals, two Army Commendation Medals, the Army Achievement Medal, and the Airborne Paratrooper badge during his military career; he was honorably discharged with the rank of Captain.

He received his BSc. Degree in Engineering from the US Military Academy at West Point and a Masters Degree in Business from the University of Chicago. Mr. Willis has been deeply involved in community service and started the Alianza Social in Latin America, an organization to combat poverty that created 30,000 micro-empresas, and help underprivileged families in Latin America. He was awarded the Medal of Exemplary Service to the Nation by the President of Venezuela for his efforts and was also voted an Outstanding Young Man of America and one of the Top CEO’s in Latin America.


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