Vertical Strategy Lead – CPG, Pinterest
Arthur Sevilla is Pinterest’s CPG vertical strategy lead. Committed to inspiring brands to think beyond media metrics and value the context of consumer engagement, Arthur is a passionate brand builder. Before joining Pinterest, Sevilla spent over a decade at Kraft Foods and Mondelēz International, in domestic and global equity and innovation roles within the grocery and confectionary categories. Most recently he was a Director of Global eCommerce where he set the strategic roadmap for the 2020 ambition of $1B in revenue and executed Oreo Colorfilled, the first DTC activation for the iconic brand. He earned a bachelor’s degree from Duke University and returned to his alma mater for his MBA in marketing and management.