Director of Marketing, VOSS Artesian Water from Norway
Ariel Boorstin has 10 years of marketing & innovation experience, working to create new, insight-driven brands, reenergize existing brands & creatively engage with consumers and gatekeepers across multiple touchpoints. She joined VOSS Water of Norway as a lover of the brand in 2016, hired as the Global Senior Brand Manager, and was promoted to Director of Marketing in January 2018. In this role, Ariel has worked to reorient the brand vision, owning its positioning as a premium, global lifestyle brand, crafting a new, fully integrated digital strategy & amplifying influencer engagement & activation. She is also leading the brand’s strategic innovation initiatives.
Prior to joining VOSS, Ariel worked at Pernod Ricard USA, where she helped launch the first new to world innovation out of the Wines & Champagnes group, complete with a live concert launch event on Alcatraz, and managed additional priority brands within the Wines & Champagnes portfolio.
She graduated Cum Laude with a degree in Psychology from Claremont Mckenna College in Southern California, and still thinks of Los Angeles as home (despite having lived in NYC for over 10 years).