The advent of digital and data-driven media has created great opportunity – along with its fair share of chaos, confusion and buzzwords. To a certain degree, we can bypass much of that by focusing on one key, overarching opportunity- targeting. In many cases, it’s all about targeting. Digital and data have created a tremendous opportunity to drive engagement, effectiveness and efficiency by targeting consumers in new and more relevant ways – including targeting journeys, moments and behaviors. This is our opportunity to join consumer conservations more seamlessly and in a way that adds value to our business.