Shane Shevlin, Commercial Director EMEA at IPONWEB, will talk about common types of online display advertising fraud and what effect it can have on campaign goals and budgets. Enviably positioned at a key intersection point of many of the world’s leading real-time media trading platforms, the BidSwitch ecosystem service sees over 2 trillion ad impression opportunities passing through each month, giving it a unique vantage point on global traffic trends, where fraud exists and what forms it takes. In this session Shevlin will pull the curtain back on those trends and IPONWEB’s efforts to eliminate fraud on the fly and also which strategies can be used by brands to avoid fraudulent activity in the first place, with the help of bespoke machine learning technology.