Sparkling water is surging in popularity as more and more consumers ditch their soda habits. Flavors are driving 83% of the growth of the sparkling water category, and 55% of Perrier growth.
So as temperatures peaked in New York this summer, we opened the doors to the Perrier Flavor Studio; an experiential, multisensory pop-up activation held in Soho. The Perrier Flavor Studio delivered unexpected brand and social media sharing experiences based around the five senses that created a unique environment for sampling and interacting with consumers. Guests were encouraged to find their flavor inspiration while enjoying a bright pop-up studio space displaying work and an interactive art wall from Perrier’s partner artist, AKACorleone. Check out how Kinetic and Perrier ‘Elevated Extraordinary’ by capturing the attention of consumers and measuring every detail of this multi-channel, multi-sensory activation.