Sparkling water is surging in popularity as more and more consumers ditch their soda habits. Flavors are driving 83% of the growth of the sparkling water category, and 55% of Perrier growth.  So as temperatures peaked in New York this summer, we opened the doors to the Perrier Flavor Studio; an experiential, multisensory pop-up activation
The advent of digital and data-driven media has created great opportunity – along with its fair share of chaos, confusion and buzzwords. To a certain degree, we can bypass much of that by focusing on one key, overarching opportunity- targeting. In many cases, it’s all about targeting. Digital and data have created a tremendous opportunity