Google has announced an extremely exciting partnership that will leverage mobile powerhouse Waterfall along with CLX Communications to bring brand marketers and consumers alike the future of Rich Communication Services.  The announcement is being touted this week at Mobile World Congress in Barcelona, Spain and the crowd is buzzing. A considerable “kudos” and congratulations from Beverage
Case Study Wiesnclub & AUF’S HAUS APP Campaign Partner: By Jan Heumüller, Managing Director DACH, TabMo Campaign Goals Create awareness and brand uplift for the Wiesnclub and AUF’S HAUS APP Activating offline user traffic for the Wiesnclub Generate downloads of the AUF’S HAUS APP Particular Challenges The campaign ran during Oktoberfest in the midst of
Deborah Womack joined Beverage Marketing Association today for the second part in our eBev Global Interview Series! Deborah is a global relationship marketing expert, having made successful stops at Sony, Nokia, and most recently SABMiller, and we’re thrilled to be chatting with her. Feel free to join in! Deborah Womack (DW): Thank you Seth, it’s
As part 1 of the eBev global beverage marketing interview series we were speaking with Juan Carlos Maroto, Director of Marketing at Vantguard. VANTGUARD, based out of Spain, holds a portfolio of unique spirits and water brands. Seth Hillstrom (SH): Juan, thanks for taking some time to chat with us today! Juan Carlos Maroto (JCM):
June 29, 2016
Director and Co-Founder, Lucre Mummy of two and co-founder of Lucre, Tamarind was born in the Bahamas and is now a native of Yorkshire, England. Be it battling for share of voice on the high street for brands like Yates and Revolution, issues-based communications or driving footfall for boutique venues such as Dirty Martini, her
  The presentation is about the brand Ursus and its successes at turning around its performance amongst millennials by associating itself to relevant music events and creative execution (sometimes crisis management), which deliver a share-able positive brand experience.
If Millennials are their own breed of mobile consumer, the Snapchat wielding Generation Z is surely a new species entirely. Young people today are living in a complex, post-authentic world where “Finstagram” is the “real” Instagram, the notion of “live streaming all day” is a viable career option and mobile bullying is an everyday reality. Only the marketers most tapped in to evolving youth
Having had great success leveraging multiple channels across against brands such as Aperol Spritz and Jägermeister – including channels you may not be using for your B2C campaigns, such as LinkedIn – Veronika Hromadová will share some of Rémy Cointreau’s unique approach to connecting with their consumers through social platforms and driving fantastic results.
Shane Shevlin, Commercial Director EMEA at IPONWEB, will talk about common types of online display advertising fraud and what effect it can have on campaign goals and budgets. Enviably positioned at a key intersection point of many of the world’s leading real-time media trading platforms, the BidSwitch ecosystem service sees over 2 trillion ad impression