Seth Hillstrom (SH): Brian Wong, you’re 26 years old and your laundry-list of achievements (and the title of your book, “The Cheat Code”) make it pretty clear that you know something we don’t. So while we are extremely excited for your upcoming presentation at eBev, I thought today it would be fun to tap into
Seth Hillstrom (SH): Marketers…are you listening to your consumers or just waiting to speak? In today’s noisy marketplace, I think we’re often guilty of the latter.  Beverage Marketing Association has brought in Shachar (Shock) Torem to look at just this. Shock is Co-founder and Chief Revenue Officer of adjoy – a company helping cpg/beverage brands understand and
November 30, 2017
Seth Hillstrom (SH): Hello and welcome to the 10th iteration of our eBev Global Interview Series.   Today we’re chatting with Alexia Bregman, Co-founder and Co-CEO of Vuka Natural Energy Drinks about the future of big vs. small brands and how to win by staying small.  Feel free to chime in! Alexia, thank you so much for joining
Seth Hillstrom (SH): Hey brand buddies, publisher pals, and technology superheroes….Can brands really make great, entertaining, content? The kind we want to watch or engage with. The kind that helps to shape a brand, or our connection with that brand? And the kind we can deliver to the right audience in the right context to
Seth Hillstrom (SH): Good Morning and on behalf of Beverage Marketing Association, thank you to everyone for taking some time to participate in “The Future of CPG Marketing: The Ultimate Promise of Basket Level Data”, which will be hosted by myself and lead by the brilliant mind of Bonin Bough. For anyone new to BMA’s
Seth Hillstrom (SH): Welcome to Part 3 of the eBev Live Global Interview Series! Today we are chatting with renowned CPG media, data and insights expert, Jennifer Pelino. Jennifer is VP of Omni Channel Media at 84.51˚, a subsidiary of Kroger, and has helped countless CPG brands understand and unlock their audiences. We’ll get started
October 31, 2017
CRO Gilbert has 20 years of experience in the IT industry where he held Sr. Managment roles such as Executive VP of GE Capital IT Solutions, GE’s second largest federal business unit.  With his extensive IT background, he made a smooth transition over to the start-up scene where he collaborated with a couple of SAS
October 27, 2017
Vice President, Team N Sam serves as a Vice President within Weber Shandwick’s consumer practice spearheading the international brands portfolio of Nestle Waters, comprised of Perrier, S.Pellegrino, Acqua Panna and Sanpellegrino Sparkling Fruit Beverages. His PR and marketing experience spans a range of industries, including food and beverage, CPG, retail, entertainment and consumer technology. In
October 27, 2017
VP Ad Product Strategy, Pandora Media Claire is currently the VP of Ad Product Strategy at Pandora, leading efforts to commercialize Pandora’s cutting edge product and capability developments.  Prior to Pandora, Claire worked at DigitasLBi for the better part of a decade, most recently as Vice President of Strategy & Analysis. During her time at
October 27, 2017
Co-Founder & CEO Brian Wong is the 26-year-old co-founder and CEO of Kiip. Kiip (pronounced “keep”) redefines how brands connect with consumers through a rewards platform that targets “achievement moments” in mobile games and apps. This innovative approach to mobile marketing creates meaningful engagements between consumers and brands. Backed by Verizon Ventures, AmEx Ventures, US Cellular, North