Sean Yelle, Customer and Commercial Marketing Director at Diageo, delivered a powerful message during his keynote this morning at eBev Shopper 2016: great brand match great people by being inclusive.  By putting the needs of the consumer first, and learning to include them, the results can be astounding. So how are they defining “inclusivity”? We
Taking center stage with the opening keynote of Beverage Marketing Association’s eBev Shopper 2016 this week in Chicago, Google Executive Megan Petrie made it exceedingly clear that beverage marketers need to stop seeing Mobile as scaled down desktop.  It’s not.  It’s different tool, with different opportunities, and it means something completely different to the person using