“You Can’t Fake Authentic: Embody Your Brand or Die by its Hand”
A huge welcome to USA Boxing, Inc. (Team USA) boxer Amelia Moore, who has graciously agreed to spare a few minutes to be with us today. Now that we’ve undoubtedly embarrassed our humble champion with the article we released in anticipation of this interview (https://lnkd.in/eswfncS), we’re lucky enough to have her here with us to dig into what it means to “live it” rather than “scream it”
Hi Seth and to everyone joining us!
It’s more simple than you might imagine. I refuse to go backwards; I refuse to go back from where I came…. That simple. By no means is that meant as a derogatory statement towards the place I grew up. It’s pointed to the feeling and circumstances.
Everything I do, every moment is a physical or verbal or emotional affirmation of me firmly taking a stand in my own life. My life. My story. My future is mine to make.
“Everything I do, every moment is a physical or verbal or emotional affirmation of me firmly taking a stand in my own life. My life. My story. My future is mine to make.”
Wow. That’s going to be on a poster (or the back of a Wheaties box) someday.
For those of us who can’t appreciate what it’s like…could you try to explain the chronic low energy and additional symptoms you’re dealing with? I know you shared with us recently that it’s not even consistent how to manage those systems – but that you have to keep learning/re-learning about your body and how to feel your best. Sounds exhausting even without the fatigue.
Oh boy, well… Every day I wake up, I don’t know what it’s going to bring. I could go to bed fine, but the morning could bring headaches, brain fog, body aches, fever, stomach pain with many digestive issues. For the last four days I’ve had random episodes of red hot hives multiple times a day. There’s no way of knowing, but I do know I’ll get through whatever is thrown at me and although it can get extremely expensive and tends to wear on me, I still am able to push myself. My goals, dreams and desire to learn with the hope of helping others, some of which are dealing with similar situations, gives me energy. When I perform amazingly and people tell me they could feel the electricity radiate off of me, well, waking up hours before morning practice to soak in hot baths to get the joint stiffness and discomfort mobile again… it’s more than worth it.
So now I’d like to shift and think about all of this in terms of how you, Amelia, have and would be willing to partner with a food/beverage/CPG brand. In speaking with you, I know product/ingredient quality, and a brand with a purpose that you can get behind are important to you. Can you tell us why?
Unlike other sports, you don’t play boxing, it’s a lifestyle. No pretending or half in when it comes to getting punched in the face. How I perform in the ring directly correlates to how I live my life and who or what I interact with. Put garbage in, get trash results.
More specific to me with the management of my health, trusting in the product quality, honesty of ingredients and transparency in process is huge. It’s the difference between enjoying myself and my experience and connection with the product… or making a trip to the hospital.
Athletes are subject to the fast pace of the entertainment industry. From that, it cultivates a desire for strength within your team. Where loyalty, unity and longevity towards the goal are valued most. In a commercial market where so many are willing to take shortcuts for a quick buck and integrity falls short, it’s those who don’t that standout and outlast. At the end of the day, as an athlete or product, medals fade, but legacy last forever.
You’ve done one partnership/promotion with a major brand: Triumph Motorcycles. With a passionate core of just 3,000 Instagram followers, you directly garner over 9,000 video views/likes/shares on your page/posts. Over 300% of your network engaged, and largely representing a very attractive growth demographic of bad-ass, empowered women and athletes for Triumph. So how/why is Triumph brand that’s meaningful to you?
I really fell in love with Triumph. I’ve been around bikes my whole life. Getting out there banging gears while shooting the promo video reawakened that love that only the freedom of the open road gives. Quality of product speaks for itself when it comes to their branding. There’s no fake flash or gusto and that’s something I respect. Their slogan alone “For the Ride” speaks directly to my soul. With all the distractive noise out there, Triumph wants to be part of brining you back to meaningful moments that make this crazy ride and life journey truly yours. Their image is a non-image; it’s just about doing it and doing it with quality.
Thank you so much for doing this with us Amelia! We generally finish these interviews by asking folks to look ahead, and no way are we going to miss this opportunity. Let me word this one carefully….Gold?
For you Seth, such an amazing pleasure. Every now and again you come across people who buzz with your energy. You have all of that and it’s always a creative, productive and crazy fun experience.
Gold Energy all the way. See you in Tokyo… remember Always Keep Punching