“Clutter-cutting in the functional drink case”   Seth: As retailers try to determine which functional brands to carry, and consumers stand in front of beverage cases trying to figure out which drink is just right for them/the occasion, we at Beverage Marketing Association are finding that it’s tougher than ever to cut through the functional
“Women-First Spirits: Sorry, Not Sorry”   Seth: Dr. Nicola Nice has gained great notoriety in the world of women-first spirits, with her brand Pomp and Whimsy having been featured in both Forbes and Vogue for her unapologetic approach to putting women at the center of her craft cordial crusade. We’re very excited to discuss such
“The Ugly Truth”   Seth: Often success comes from innovative & crafty, but non-traditional, strategies. Most brands we speak with are fighting the good fight…battling for distribution, shelf space, and velocity/sell-through. But what about a strategy that circumvents many of those hurdles and normalizes velocity? We’re here with Hugh Thomas, Founder & CEO of Ugly Drinks