Aligning product, brand and strategy to find, reach and win your fans   Seth Hillstrom: Product, brand, or strategy?   Founders, marketers: which do you think is most important in bringing the right “total package” to market?  For today’s edition of the eBev Global Interview Series, we’re chatting with industry expert Todd Gibson of Yerbae | Enhanced Sparkling
Measuring Success in Influencer Marketing   Seth Hillstrom: Do you think influencer marketing is working? How are we able to generate real ROI from paid and incentivised posts? What about about earned posts?  We’re here today with Lyle Stevens, CEO and Co-founder of Mavrck – an influencer platform that says they can help brands do just