We are extremely proud to announce finalists for the 2015 Golden Bevies! Please join us November 3rd at eBev 2015 for the Golden Bevies Awards Reception and Cocktail Party!
Brand of the Year
Winner: 206, Coca-Cola: “Coca-Cola Journey”
“We endeavor every day to tell new stories about a company you thought you already knew,” said Doug Busk, Group Director, Digital Communications and Social Media, Coca-Cola. “It’s awesome to stand among colleagues who tell such incredible stories regarding their brands as well.”
» MSL Group, Palm Breeze by Mike’s Hard Lemonade: “Vacay Every Day”
» Terlato Wines, The Federalist
Best Awareness Campaign
Winner: Motive, MtnDew DEWshine: “Rebel Spirit” & “The DEWshine highway”
“It is really exciting to see the DEWshine launch being recognized by eBev and it is an honor to be awarded an inaugural Golden Bevie,” said Sue Christine, Marketing Manager, PepsiCo.
» Shopkick, Tropicana: “Obviously Healthy. Surprisingly Good.”
» Total Beverage Solution, Humbolt Brewing Company: “Trade us Whatever”
Best Engagement Campaign
Winner: Honest Tea: “National Honestly Index”
“Honesty is refreshing these days,” said Seth Goldman, Honest Tea Co-Founder and TeaEO. “We’re gratified that our light-hearted social experiment, the National Honesty Index, which tests people’s behavior when (they think) no one is looking, resonates.”
» Arnold, Jack Daniel’s: “Jack n’ for Beats”
» Horizon Media, Stolichnaya Vodka: “Premium Vodka”
Best Advocacy & Loyalty Campaign
Winner: House Party, Redd’s Apple Ale: “Shark Week”
“We’re so pleased to be acknowledged by eBev and were honored to take home the Golden Bevie last night. It’s great to see our industry recognizing — and awarding — the power of authentic influencer marketer programs and the business results they deliver for brands,” said Chris Maher, CEO, House Party, Inc.
» All Terrain, Penfolds: “The Penfolds House”
Bang for Your Bev – Best Campaign under $500k
Winner: Beam Suntory, Laphroig: “#OpinionsWelcome”
“We could not be more excited to win such a prestigious industry award. Laphroaig’s #OPINIONSWELCOME campaign utilized our biggest brand fans to share their paradoxical, funny and provocative opinions about the brand. We invited them to share their opinions through the microsite, social media channels and unscripted videos,” said Rachel Harris, Director, Commercial Marketing (Whiskey & Cognac Portfolios), Beam Suntory.
“The campaign was launched in 2014 and amplified on digital and social platform for the 200-year anniversary of the whiskey. In 2015, the campaign was brought to retail allowing consumers to customize the bottle label with their own unique opinion. This is the first time in Laphroaig’s history that the front label was altered to feature content by the consumer.”
» Odell Brewing Company, 90 Shilling: “90 Reasons”
» Havas Worldwide, Keurig, Laughing Man: “Cup Half Full”
Solution Provider of the Year
Shopkick – “Connecting Shoppers, Brands, and Retailers”
“Receiving the Golden Bevie for Solution Provider of The Year from the Beverage Industry over several other providers is a tribute to the tremendous partnerships that the Shopkick team has built with beverage clients,” said Alexis Rask, Chief Revenue Officer, Shopkick. “Together we have proven how Shopkick facilitates product engagement between users and in-store beverage purchases, driving incremental sales and brand value.”
» NGC Communications, Pusser’s Rum – “Your Spirit”
» Waterfall, The Waterfall Platform – “Personalized Engagement That Works”