Case Study Wiesnclub & AUF’S HAUS APP Campaign Partner: By Jan Heumüller, Managing Director DACH, TabMo Campaign Goals Create awareness and brand uplift for the Wiesnclub and AUF’S HAUS APP Activating offline user traffic for the Wiesnclub Generate downloads of the AUF’S HAUS APP Particular Challenges The campaign ran during Oktoberfest in the midst of
Deborah Womack joined Beverage Marketing Association today for the second part in our eBev Global Interview Series! Deborah is a global relationship marketing expert, having made successful stops at Sony, Nokia, and most recently SABMiller, and we’re thrilled to be chatting with her. Feel free to join in! Deborah Womack (DW): Thank you Seth, it’s
As part 1 of the eBev global beverage marketing interview series we were speaking with Juan Carlos Maroto, Director of Marketing at Vantguard. VANTGUARD, based out of Spain, holds a portfolio of unique spirits and water brands. Seth Hillstrom (SH): Juan, thanks for taking some time to chat with us today! Juan Carlos Maroto (JCM):
TEND YOUR SOIL TO MAXIMIZE YIELD By:  Jennifer Pelino, Vice President of Omni Channel Media, 84.51°   I am passionate about a few things in life and two of them are insights (data) and wine. Now you might be thinking what is the relationship between wine and digital marketing? There is great care that goes
Sean Yelle, Customer and Commercial Marketing Director at Diageo, delivered a powerful message during his keynote this morning at eBev Shopper 2016: great brand match great people by being inclusive.  By putting the needs of the consumer first, and learning to include them, the results can be astounding. So how are they defining “inclusivity”? We
Taking center stage with the opening keynote of Beverage Marketing Association’s eBev Shopper 2016 this week in Chicago, Google Executive Megan Petrie made it exceedingly clear that beverage marketers need to stop seeing Mobile as scaled down desktop.  It’s not.  It’s different tool, with different opportunities, and it means something completely different to the person using
As marketers, it’s our responsibility to allocate budgets, large and small, to the right campaigns and programs to help drive our brands. And lets be clear: the onus is on us to get results. We spend on creative, we spend on content, we spend on media…we spend on just about everything. But the truth is,
Dear Beverage Retailers and Distributors: You sell our products and we truly love you, but it’s just not working and we’re going to need to make a change….It’s not you, it’s me! As the Beverage Marketing Association community gets set for another exploration into the world of beverage shopper marketing next month, it’s high time
As the future of “e” and omni-channel commerce in the beverage industry continues to look less like a new frontier and more like life in 2016, some of the most critical players in the industry are gearing up to gain a deeper understanding of what’s really going on out there. Key industry executives and technology
Jeremy Moritz, who leads Global Digital Content And Services at Pernod Ricard, is set to deliver a powerful keynote to set the tone for the inauguaral eBev Europe (the first-ever event of it's kind to come to the EMEA region!). Moritz will examine the state of exponential technologies, the role and impact of tech innovation today, and what this...