Dave Rule /

Vice President, Marketing, Austin Eastciders

Dave has a unique knack for seeing opportunities where others see challenges. This instinct guides his management and strategic visions for the marketing of the booming Austin Eastciders brand, which has grown nationally 80% year-to-date under his tenure and is the top craft cider in Texas.

He started with the brand – as its first marketing hire – when the only marketing asset was the package itself. He is a member of the Austin Eastciders Leadership Team and is accountable to the operating plan and the Board of Directors. He oversees strategic branding, new product development, and go-to-market strategy for the beloved craft cidery’s six core products, limited releases, as well as its taproom footprint, the Austin Eastciders Collaboratory.

Dave’s past experience includes working with iconic brands like Red Bull, Mountain Dew, Pepsi and KIND Healthy Snacks. At KIND, he was of one of the first 25 employees and contributed to over 1,300% growth in a five-year period.

 

 

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