With November beginning and the cold weather fast approaching, the mCordis team took a break from the rain and traveled to Miami for the eBev 2015 conference. At eBev this year, over 150 marketers from the beverage industry traveled to Miami to explore the intersection of digital and beverage marketing. This year also marked the
eBev 2015 featured keynotes, panels and breakouts delivered and led by some of the the beverage industry’s finest marketers, agencies, and martech providers, including Coca-Cola, Pepsi Co, Waterfall, Anheuser Busch, Heineken, E. & J. Gallo, ibotta, Fandango, SNIPP and many more.
To kick off November, the mCordis team took a short break from the much needed fall rain in California and traveled to Miami, Florida for the third annual eBev 2015 conference, as well as the first annual Golden Bevies awards ceremony to recognize the top performing beverage marketers and their programs.
Every industry is being transformed by digital, the beverage industry is no exception. Leaders from the beverage industry recently congregated in Miami at the eBev 2015 conference, an annual gathering for discussing digital marketing in the beverage industry.
Robert Chin, the Vice President of marketing services at E&J Gallo, recently spoke the the eBev 2015 conference. The brands that have one strategy that is effectively implemented across multiple touch points are the brands we love, reports Robert Chin.