eBev 2018 Agenda

  • Oct 24
    Day 1
  • Oct 25
    Day 2
  • Oct 26
    Day 3
9:00 AM - 12:30 PM - Registration

Welcome to eBev 2018

12:30 PM - Opening Remarks
Seth Hillstrom, Executive Director, Beverage Marketing Association
Kika Hillstrom, Managing Director eBev, Beverage Marketing Association

Setting the stage for eBev 2018!

12:40 PM - End to end integrated communications
Jennifer Hale, Global Director, Shopper Marketing Strategy, The Coca-Cola Company


1:25 PM - United Breweries Limited Keynote
Samar Singh Sheikhawat, CMO, United Breweries Limited

Kingfisher’s sponsorship of the IPL

2:10 PM - Industry Impact Session


2:25 PM - eCommerce Panel
Liza Maschi, Director of eCommerce North America, Danone
Jackson Jeyanayagam, CMO, Boxed
Arnold Ventura, Vice President, eCommerce & Business Development, Califia Farms
Cary Lin, Head of Marketing & Brand, 82Labs
3:05 PM - Afternoon Break
3:30 PM - The Absolut Company – Pernod Ricard Keynote
Fredrik Thorsén, Global Head of Digital Marketing -ABSOLUT Vodka, The Absolut Company - Pernod Ricard


4:15 PM - Roundtable Discussions
4:45 PM - Stoli Keynote
Hugues Pietrini, CEO, Stoli Group


5:30 - 7:30 PM - eBev Kick-Off Party


8:30 AM - Morning Refreshments
9:00 AM - Punching above your weight class
David Rule, Vice President , Marketing, Austin Eastciders
Katie Brown, Head of Brand Communication, Lagunitas Brewing Company
Gabriela Becker, Vice President, Marketing, Francis Ford Coppola Winery


9:45 AM - AB InBev Keynote
Brendan Whitworth, Vice President, Northeast Region - Sales & Marketing, Anheuser-Busch InBev


10:20 AM - PepsiCo Keynote
Stacy Taffet, Senior Marketing Director, TM Pepsi, PepsiCo


10:55 AM - Morning Break
11:20 AM - Rémy Cointreau Keynote
Sarah Long, Chief Marketing Officer & SVP, Rémy Cointreau


11:55 AM - Roundtable Discussions
12:25 PM - Transforming your media and creative strategies
Vanessa Marquez, Senior Marketing Consultant, Digital Center of Excellence, Diageo
Jayme Buonocore, Director, Digital & eCommerce, William Grant & Sons
Eric Markus, Brand Director, Strongbow Hard Apple Ciders, Heineken
1:05 PM - Lunch
2:00 PM - Marketing to Gen-Z; The Next Generation of Consumers
Jeff Fromm, President, FutureCast
Chad Nicholson, VP, Business Strategy Director, Barkley

Born in 1996, the oldest Gen-Zer’s are now of legal drinking age. Understand how they are different than previous generations and learn how to connect with them in a way what will drive future brand value.

2:45 PM - Industry Impact Session
3:00 PM - IoT Panel
Markus Wulff, Founder & CEO, Analog & Tech
3:45 PM - Afternoon Break
4:05 PM - SharpEnd Keynote
Cameron Worth, Founder & Managing Director, SharpEnd Agency


4:50 PM - Innovation and Cutting through the Clutter
Michael Oringer, Senior Vice President of Innovation & Trade Marketing, Stoli Group

Michael will provide a competitive landscape overview with regards to innovation, the Stoli innovation process and how Stoli goes to market with Push & Pull marketing to cut through the clutter.

8:30 AM - Morning Refreshments
9:00 AM - Honing your craft brand
Natalie Gershon, VP, Marketing, Boulevard Brewing
Nicole Carrier, Co-Founder & President, Throwback Brewery
Brian May, V.P. of International Business, Founders Brewing
9:45 AM - Efficient Influencer Marketing for Passion Brands
Ariel Boorstin, Director of Marketing, VOSS Water
Julian Chan, Global Social Media Manager, VOSS Water
  • Building a highly engaged digital community
  • Creating authentic influencer relationships to drive maximum ROI with limited budget
  • Leveraging consumer Social Media trends and making them brand centric
  • The power of simple ideas executed through strong strategic creative
  • Keeping Social Media, Social
10:20 AM - Agile Content Production
Joanna Darst, Global Director, Media and Consumer Activation, MolsonCoors
Francey Grund, Director of Marketing, Chameleon Cold Brew
11:00 AM - Brunch
11:40 AM - Maximizing the value of your creative
Laila Mignoni, Global Creative Exellence Director, Bacardi
Todd Gibson, Co-Founder, Yerbaé Enhanced Sparkling Water
Karrie Gibson, Co-Founder, Yerbaé Enhanced Sparkling Water
12:25 PM - Canvas Keynote
Sarah Pool, Co-Founder & CEO, Canvas
1:05 PM - Afternoon Break
1:20 PM - Life On Line – the great escape from retail
CJ Comu, Chairman/CEO, EarthWater

EarthWater Founder/CEO will discuss the power of (Off Retail & On Line) and their partnership with AMAZON that went from 0 to 121 Countries.

2:05 PM - Leaders of the emerging revolution
Sharelle Klaus, CEO/Founder, DRY Soda
Chris Cuvelier, CEO, Zola
Jonas Seyppel, CEO, Mühlhaus Coffee
2:45 - 3:15 PM - Open Forum & Closing Remarks
Seth Hillstrom, Executive Director, Beverage Marketing Association
Kika Hillstrom, Managing Director eBev, Beverage Marketing Association