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If you’re not working with start-ups, you’re not cool. Your boss wants you to work with start-ups; your C-suite wants you to work with start-ups. Everybody, it seems, is working with start-ups and every day, you receive two-dozen emails from start-ups who’d like to partner with you. But who do you engage and how do you partner in a way that is productive for both you and the start-ups? In this session, we’ll discuss some of the more conventional (and less conventional) wisdom on how best to supercharge your innovation pipelines by partnering with “the Valley”
The advent of digital and data-driven media has created great opportunity – along with its fair share of chaos, confusion and buzzwords. To a certain degree, we can bypass much of that by focusing on one key, overarching opportunity- targeting. In many cases, it’s all about targeting. Digital and data have created a tremendous opportunity to drive engagement, effectiveness and efficiency by targeting consumers in new and more relevant ways – including targeting journeys, moments and behaviors. This is our opportunity to join consumer conservations more seamlessly and in a way that adds value to our business.
In the highly-competitive quick-serve restaurant industry, brands must constantly change to meet rapidly-changing consumer needs and demographics. Nigel Travis, Chairman and CEO of Dunkin’ Brands, will share insights into how Dunkin’ Donuts is making advancements in technology, product innovation, service and CPG to become America’s most loved beverage-led, on-the-go brand.
Kate McManus, VP of Marketing, Delicato Family Vineyards
Panelist: Gabrielle Heyman, Head of Global Brand Partnerships, Zynga
Panelist: Steve Babcock, Chief Creative Officer, VaynerMedia
Panelist: Claire Fanning, VP Ad Product Strategy, Pandora
Joanna Darst, Global Director of Consumer and Media Activation, Molson Coors
Nicholas Wootten, Vice President Marketing, INVO Coconut Water
Itai Bichler, Head of Global Digital Marketing, SodaStream International, Ltd.
Mobile puts people in control of the content they consume and everything else they do, from health, to commerce, to entertainment, and travel. Brand messaging however is one area that is lagging. Brands are still disrupting consumers with flashy ads, and people are fed up, opting to pay to eliminate ads and/or block them altogether.
Respecting the will of the consumer is more important than ever before. Imagine a world where reaching affluent or tech savvy consumers on mobile becomes impossible- this could become a reality. Find out how best-in-class beverage brands are developing the “right” creative for the right “context” and delivering real consumer value through brand messaging. The panel will cover best practices for reaching the ever increasing ad-intolerant consumer.
Zach Hotle, Vice President, Marketing & Business Development, Neurobrands LLC
Neil Kimberley, Chief Strategy Officer, Essentia Water
Gilbert Gautereaux, CRO, RGM Group
Sam Mazzarelli, Vice President, Nestle’s Team-N
Sparkling water is surging in popularity as more and more consumers ditch their soda habits. Flavors are driving 83% of the growth of the sparkling water category, and 55% of Perrier growth.
So as temperatures peaked in New York this summer, we opened the doors to the Perrier Flavor Studio; an experiential, multisensory pop-up activation held in Soho. The Perrier Flavor Studio delivered unexpected brand and social media sharing experiences based around the five senses that created a unique environment for sampling and interacting with consumers. Guests were encouraged to find their flavor inspiration while enjoying a bright pop-up studio space displaying work and an interactive art wall from Perrier’s partner artist, AKACorleone. Check out how Kinetic and Perrier ‘Elevated Extraordinary’ by capturing the attention of consumers and measuring every detail of this multi-channel, multi-sensory activation.
Jonathan Mills, Head of Brand Content, Trailer Park
Atin Kulkarni, Global Head, Media & Content Innovation CoE, PepsiCo
The mobile shift has already happened. Mobile is the constant in people’s increasingly complex, fragmented media consumption habits. With this shift comes challenges, both to how we execute marketing and how we measure the success of it. Through a standardized test-and-learn approach, PepsiCo partnered together with Facebook to transform their approach to mobile marketing. By uncovering new ways for brands to approach this medium, PepsiCo has improved their media ROI and become a leader in the category.
B. Bonin Bough, Host of Cleveland Hustles, CNBC