eBev 2015 Partners

We’d like to express our deepest gratitude to our sponsors and media partners for providing the insights, innovations, platforms, and services we rely on day in and day out to meet our goals and further our organizations, and for making eBev possible.

Geometry Global


We combine data, insights and pitch perfect creativity to find and own precisely the right combination of spaces, places, moments and voices along the Purchase Decision Journey. This unique approach results in more people, buying more of our clients’ brands, more often. We call this Precision Activation.



Waterfall enables brands, agencies and technology providers to personally engage customers across SMS, MMS, Passbook, Facebook, Twitter, 2D Codes, IVR, mobile wallets, mobile coupons and push notifications. The company’s mobile and social marketing platform allows clients to acquire more customers and drive repeat visits with higher purchase values using intuitive tools for interactive customer dialogues, progressive profiling and targeting, cross platform integrations and precise ROI measurement. Clients include 7-Eleven, Anheuser-Busch, Constant Contact, Electronic Arts, Merkle, NASA, Southwest Airlines, the U.S. Army and Yum! Brands. Founded in 2005 and backed by Vista Equity Partners, Waterfall is headquartered in SOMA, San Francisco, with regional offices in Downtown Austin. For more information, please visit waterfall.com.



Background: shopkick is the #1 mobile shopping app in the U.S. that connects shoppers to physical stores, making the shopping experience more informed, personal, and rewarding.

Benefits: Intercept consumers across their path to purchase, from pre-shop where we drive awareness and education through rich branded content, to motivating these consumers to seek out your product in stores, to driving 1:1 engagement in the aisle through kick scans, which in turn drives purchase conversion.

Capabilities: Hyper-locally target shoppers and deliver content to them when they are in proximity of your products. Capture shopper insights while they are in the aisle to understand impact on brand awareness, purchase conversion, purchase frequency, and future purchase intent. shopkick provides the unique ability to directly track ROI on digital branding as it relates to purchase behaviors in store.



Brand engagement, not coupons. We’re replacing the coupon with a rich set of pre-shopping tasks that allow brands to communicate their core value propositions like never before. Plus, we tie out that engagement to actual in-store sales, down to the UPC level. Say goodbye to assumption-laden ROI models – say hello to Ibotta.



Fandango Rewards provides cutting edge technology through virtual rewards that can be delivered online or to a mobile device. No matter what industry you are in, we can turn the casual buyer into a loyal customer.

Avid Marketing Group


For three decades, Avid Marketing Group has helped brands create and execute shopper marketing programs that sell products at retail. This discipline has allowed us to create advanced processes and efficiencies including our proprietary Online Retail Activation tool – ORA™. ORA is the only web based client ordering system in the consumer packaged goods category that integrates print, digital and mobile promotions.

Staffed by a talented and experienced group of professionals who take a strategic approach to your execution needs, AMG is committed to the success of your shopper marketing programs.

Thin Film


Our vision is to bring electronics to even the most cost-sensitive applications. We make electronics through a fundamentally new process, printing rather than semiconductor fabrication. This novel process for producing printed electronics gives us a cost-per-function advantage unmatched by any other electronic technology.

We were the first to commercialize printed rewritable memory and are now creating printed system products that will include memory, sensing, display, and wireless communication. Such integrated systems will make it possible to use electronic intelligence in applications where they have never before been affordable, even, for example, in disposable goods.

Jun Group


Jun means truth. Our founding principle is clarity and honesty and we back this with the Jun Group Promise: always 100% visible, 100% opt-in, and 100% brand-safe or we’ll refund the entire price of the campaign.

Our clients include Fortune 500 brands, media agencies and major entertainment companies. Founded in 2005, Jun Group is headquartered in New York and has offices in Chicago and Los Angeles.

3rd Hand Marketing


3rd Hand Marketing specializes in the ability to cross promote your brand and capture targeted customer data. Launch your promotions with our new patented 3rd Hand Cup Holders where advertisers connect their brands with our turn-key, venue place-based advertising, delivering targeted views on a consistent basis. Amplify your reach and provide a convenience to your consumers while creating top-of-mind awareness of your promotions and grab their data while you have their attention.



PadillaCRT is a top 15 independent public relations and communications company. We use insightful strategies to help our clients develop deep connections with their audiences. Our 360-degree approach includes research, branding, marketing, advertising, design, digital, social, mobile, media relations, corporate and investor relations and crisis management. Clients include Barnes & Noble College, BASF, Center for Prevention at Blue Cross Blue Shield of Minnesota, Hass Avocado Board, Land O’Lakes, Les Vins Georges Duboeuf, Mayo Clinic, Merck, North Carolina Sweet Potato Commission, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council and Wines from Rioja. PadillaCRT is a founding member of the Worldcom Public Relations Group, a partnership of 111 independently owned partner offices in 140 cities on six continents.



Who Is Smartfish? We are a full-service brand design firm that creates engaging and effective marketing solutions. We are spearheaded by an experienced team of marketing and creative leaders who are relentlessly committed to delivering great results for our clients.

There are many factors that go in to choosing the right agency. Smartfish Group’s mission is to be the one that always gets the job done right. We want to work harder,smarter, faster and in a much more collaborative way than the competition.

We also take a lot of pride in our client diversity. We work with some of the biggest CPG companies in the business, but we are just as proud to be a part of many venture and start-up clients as well.

And above all else, we absolutely love what we do. We love the process of listening, ideating, creating, and executing on behalf our clients. It’s what gets us out of bed every morning and we look forward to the moments when we can celebrate successes at the end of the day.

Marketing Maven

Marketing Maven is a full service marketing firm located in the greater Los Angeles area, serving clients worldwide with offices in New York. We specialize in international and domestic public relations, social media, reputation management, direct response marketing, U.S. product launches, SEO, Event PR, and Spanish media. Our team pitches and secures media interviews on national TV, radio and podcasts. Our clients are featured in newspapers, magazines, online news sites and influential blogs. Additional services include media tours, media training, byline articles, SEO press releases, PR stunts and event support.

EGC Group

EGC Group’s Craft Beverage Division, headed by industry leader and Executive Director Jim McCune, has a proven track record of providing craft beverage clients with strategic branding and innovative digital services that consistently achieve growth and exposure. From the latest social media and digital marketing tactics to unique packaging, branding, and merchandising – we differentiate our clients in an extremely crowded space by keeping our finger on the pulse of the latest trends that influence consumer behavior, then turn that knowledge into more impactful marketing, development, and sales.

Beverage Industry

Beverage Industry is the best read and most widely distributed magazine covering the entire $400 billion North American beverage marketplace. Beverage Industry reports on a wide range of marketing and manufacturing subjects with emphasis on beverage news and trends, new products, research and development, ingredients, packaging, production, distribution, and marketing innovations. Advertisers reach our BPA Worldwide audited audience of 34,000 top management, sales & marketing, production/operations/quality control and distribution/warehouse readers in the market’s only feature tabloid.

Modus Operandi


We design Brand Experiences that delight Digital People; emphasis on people rather than users, visitors or targets. This philosophy serves to remind us that while most people have little interest in brands that advertise, they are interested in brands that communicate and add value to their lives.

Ours is a data driven approach – defining human behavior by analyzing consumption patterns across the myriad of devices people use daily, and delivering cohesive, comprehensive solutions tailored to their needs.

We believe this approach, combined with world-class strategy, creative and technological prowess is the key to creating successful brand communication in our social economy. To learn more, visit us at www.modop.com


Geoscape helps our clients achieve significant growth by tapping into America’s fast growing Hispanic and multicultural markets. We provide consumer intelligence via strategic business consulting, database-driven analytics and automated systems to help our clients create competitive advantages for business development, marketing and distribution.

Our unique strengths include: deep cultural insights backed by quantitative analysis, experience across industries, sound methodologies fueled by creative thinking, market knowledge and expertise, all driven by our desire and passion to be the best.

We are an ally and resource for our clients. We are called-upon at many points in the planning and execution process in the areas of: corporate strategy, media, distribution, marketing, customer segmentation and research. We work as collaborators with clearly defined objectives that deliver measurable results to create long-term business advantage.