BMA Content Chairs

Nutrition Chair

Seth Kaufman, President, PepsiCo North America Nutrition

As president, Seth Kaufman is responsible for PepsiCo’s portfolio of nutrition brands in North America including Quaker, Tropicana, Naked, and KeVita among others; overseeing the company’s integrated growth strategy while delivering both the top-and bottom-line results across these businesses. Before taking on his current position, Kaufman was Chief Marketing Officer, PepsiCo North America Beverages (NAB) where he led the holistic business, brand and consumer agenda across PepsiCo’s beverage portfolio in the U.S.

A 16-year PepsiCo veteran, Kaufman has held roles across beverages and foods including SVP, Pepsi Trademark & Flavors portfolio; VP/GM, North American Coffee Partnership (NACP); Director, Media Strategy & Investment, NAB; Zone Sales Leader, Frito-Lay North America as well as various other marketing positions across brand, innovation and promotions within PepsiCo. In 2015, Kaufman was given an Advertising Hall of Achievement Award by the American Advertising Federation and in 2016, was elected to serve on the organization’s Board of Directors. He was also included on Business Insider’s list of the “50 Most Innovative CMOs” in 2016.

Kaufman received his BS in Television, Radio & Film Management from the S.I. Newhouse School of Public Communications at Syracuse University and his MBA from The Ross School of Business at The University of Michigan. Kaufman is a Board of Trustee member for the Immune Deficiency Foundation and an avid cyclist. He lives in Northern New Jersey with his wife Faith and daughters Emma, Noa and Samone.

Follow Seth on Twitter @SethAKaufman.

Media Chair

B. Bonin Bough, Host of CNBC’s Cleveland Hustles, CNBC

Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of The Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.

As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive.

He is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement and has been listed in Fortune Magazine’s “40 under 40”, Fast Company’s “100 Most Creative People in Business”, The Adweek 50 and PRWeek Power List.

Bonin’s prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech via breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands.

Specialties: Over fifteen years of experience in the space, ranging from digital marketing, strategic planning and project execution to leading and building global digital marketing practices within agencies and on the client side. With a focus on creating industry-leading practices like Gatorade Mission Control, the industry’s first model for real-time marketing, and PepsiCo10, a global digital innovation platform.

Marketing Strategy & Commerce Chair

Stephen Surman, Global Head of Digital & Commerce Strategy, MolsonCoors/MillerCoors

Founding visionary and supporter of eBev, Stephen Surman was a long-time P&G Digital Marketing executive prior to moving into his role as VP, Digital Strategy for Anheuser-Busch in 2010. After a very successful tenure that saw rapid digital growth and innovation at A-B, in 2012 Surman moved on to the role of Global Head of Digital and Social Strategy for Mead Johnson Nutrition.  Building upon a highly successful career in Beverage and FMCG, Steven was elevated to Head of Global Digital & Ecommerce Strategy at MolsonCoors in 2016, where he is responsible for all digital and e-commerce strategy for MolsonCoors worldwide.

Tequila Chair

Adrian Parker, Vice President, Marketing, Patrón Spirits Company

Adrian creates contagious ideas that transform and grow business. He leads the global brand experience for Patrón Spirits Company, overseeing marketing in 100 countries across their luxury portfolio, including the world’s #1 premium tequila. Crain’s magazine named him one of the top Digital Marketers of the Year in 2013 and his bold approach to leading innovation has been recognized in numerous books, articles and keynotes. Adrian previously owned a creative agency and held senior roles at Intuit, Kate Spade and Foot Locker. He and his wife, Alisha, live in Texas with their two children.

Read Adrian’s Blog and connect with him on Twitter and/or LinkedIn.

Consumer Planning Chair

Tim Murphy, VP of Consumer Planning, Pernod Ricard

Tim Murphy was named Vice President, Consumer Planning & Insights at Pernod Ricard in 2016. In this role, Tim and his team developed and lead a consumer-centric strategic planning function for the Pernod Ricard portfolio of world-class brands, including ABSOLUT Vodka, Jameson Whiskey and Malibu Rum. Tim and his team also lead audience and behavior modeling to transform foundational insights into data-driven, actionable audience segments and initiatives.

Murphy has more than 20 years of experience in marketing and digital acceleration for lifestyle and CPG brands, most recently as VP, Digital & Media at Pernod Ricard, where Tim and his team built the Digital & Media practice. In this role, Tim built a revolutionary communications planning ecosystem – replacing traditional media planning with data-driven, digital-first consumer engagement. Tim introduced key digital disciplines into Pernod Ricard – including search, social, display, data, content, programmatic, mobile and ecommerce – and led development of omni-channel communication plans across the portfolio.

Prior to leading Digital & Media, was assigned to the newly-created position of Vice President, Marketing Innovation, where he was tasked with developing new marketing functions to drive incremental value for the organization – including Multicultural Marketing, New Product Innovation, Digital / Social Media and Integrated Planning.

Prior to Pernod Ricard, spent six years at The Absolut Spirits Company, leading the ABSOLUT Vodka brand and the Marketing Team in the United States. While managing ABSOLUT, Tim and his team launched the first new campaign for the brand (IN AN ABSOLUT WORLD) since the iconic Bottle campaign was created in 1979 – driving compound annual value growth of 3% during his tenure.

Tim spent the early part of his career in various roles at Diageo in the United States and Europe, and with the German wines and spirits company A. Racke GmbH in Mainz.

Tim is a graduate of the University of Rochester and resides in Hoboken, New Jersey with his wife Ann, his daughter Caroline and his son Owen.

Innovation Chair

Tina Wung, Global Director, Innovation Community, AB InBev

Tina Wung is a seasoned marketer turned corporate innovation expert. For the past 12 years, she has helped steward some of the world’s most iconic brands at top consumer goods companies – Anheuser-Busch InBev, Mondelez International, MillerCoors, KraftHeinz, Kellogg, and P&G. She has an extensive background in traditional brand and general management, leading multi-media marketing initiatives, new product innovation, and consumer research.

As one of the first members of ABInBev’s inaugural Digital Innovation team in Palo Alto, Tina has established strong partnerships with cutting-edge technology companies, ranging from startups to tech giants. She has led ABInBev’s consumer marketing testing and integration of new technology, such as virtual reality, voice recognition, on-demand delivery, app and web platform development, personalized media, and big data.

Tina is also part of the founding corporate innovation community in Silicon Valley, helping to shape how large corporations create transformative innovative cultures in-house and work effectively with the entrepreneurial community. She consults for emerging startups and is passionate about speaking and mentoring about a variety of innovation topics to advance corporate innovation. Find her services at http://www.tinawung.com.

Tina has an MBA from Duke University and a BBA from the University of Michigan. Go Blue!

WOMM Chair

Ted Wright, CEO, Fizz

The CEO of Fizz, Ted Wright has been at the forefront of word of mouth marketing since he helped reignite the Pabst Blue Ribbon brand in 2000. Ted leads his crew of professionals from Fizz’s offices in Atlanta, where they consistently deliver triple-digit ROI on their clients’ marketing investments.

Over the last decade, Fizz has become a global leader in word of mouth marketing with clients on every continent. Ted and his team at Fizz have been honored for their work with a variety of awards and the occasional bomb threat. They take neither seriously. A 20-year marketing veteran and an alumnus of Booz Allen Hamilton, Ted also holds an MBA with honors from The University of Chicago, enjoys great bourbon and drives too fast.