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The advent of digital and data-driven media has created great opportunity – along with its fair share of chaos, confusion and buzzwords. To a certain degree, we can bypass much of that by focusing on one key, overarching opportunity- targeting. In many cases, it’s all about targeting. Digital and data have created a tremendous opportunity to drive engagement, effectiveness and efficiency by targeting consumers in new and more relevant ways – including targeting journeys, moments and behaviors. This is our opportunity to join consumer conservations more seamlessly and in a way that adds value to our business.
In the highly-competitive quick-serve restaurant industry, brands must constantly change to meet rapidly-changing consumer needs and demographics. Nigel Travis, Chairman and CEO of Dunkin’ Brands, will share insights into how Dunkin’ Donuts is making advancements in technology, product innovation, service and CPG to become America’s most loved beverage-led, on-the-go brand.
Kate McManus, VP of Marketing, Delicato Family Vineyards
Panelist: Gabrielle Heyman, Head of Global Brand Partnerships, Zynga
Joanna Darst, Global Director of Consumer and Media Activation, Molson Coors
Nicholas Wootten, Vice President Marketing, INVO Coconut Water
Itai Bichler, Head of Global Digital Marketing, SodaStream International, Ltd.
Mobile puts people in control of the content they consume and everything else they do, from health, to commerce, to entertainment, and travel. Brand messaging however is one area that is lagging. Brands are still disrupting consumers with flashy ads, and people are fed up, opting to pay to eliminate ads and/or block them altogether.
Respecting the will of the consumer is more important than ever before. Imagine a world where reaching affluent or tech savvy consumers on mobile becomes impossible- this could become a reality. Find out how best-in-class beverage brands are developing the “right” creative for the right “context” and delivering real consumer value through brand messaging. The panel will cover best practices for reaching the ever increasing ad-intolerant consumer.
Atin Kulkarni, Global Head, Media & Content Innovation CoE