Nov 1Day 1
Nov 2Day 2
Nov 3Day 3
In the highly-competitive quick-serve restaurant industry, brands must constantly change to meet rapidly-changing consumer needs and demographics. Nigel Travis, Chairman and CEO of Dunkin’ Brands, will share insights into how Dunkin’ Donuts is making advancements in technology, product innovation, service and CPG to become America’s most loved beverage-led, on-the-go brand.
Mobile puts people in control of the content they consume and everything else they do, from health, to commerce, to entertainment, and travel. Brand messaging however is one area that is lagging. Brands are still disrupting consumers with flashy ads, and people are fed up, opting to pay to eliminate ads and/or block them altogether.
Respecting the will of the consumer is more important than ever before. Imagine a world where reaching affluent or tech savvy consumers on mobile becomes impossible- this could become a reality. Find out how best-in-class beverage brands are developing the “right” creative for the right “context” and delivering real consumer value through brand messaging. The panel will cover best practices for reaching the ever increasing ad-intolerant consumer.