eBev 2017 Agenda

For speaking inquiries, please reach out to seth@bmaglobal.org.

  • Nov 1
    Day 1
  • Nov 2
    Day 2
  • Nov 3
    Day 3
2:00-2:15 - Opening Remarks
Seth Hillstrom, Executive Director, BMA
2:15-3:00 - –
B. Bonin Bough, Host of Cleveland Hustles, CNBC
3:00-3:45 - Targeting: Our New Consumer Opportunity
Tim Murphy, Vice President, Consumer Planning & Insights, Pernod Ricard

The advent of digital and data-driven media has created great opportunity – along with its fair share of chaos, confusion and buzzwords. To a certain degree, we can bypass much of that by focusing on one key, overarching opportunity- targeting. In many cases, it’s all about targeting. Digital and data have created a tremendous opportunity to drive engagement, effectiveness and efficiency by targeting consumers in new and more relevant ways – including targeting journeys, moments and behaviors. This is our opportunity to join consumer conservations more seamlessly and in a way that adds value to our business.

3:45-4:00 - Networking Break
4:00-4:45 - Everything you need to know about working with Start-ups
Stephen Surman, Global Head of Digital and Ecommerce Strategy, MolsonCoors
4:45-5:30 - Dunkin’ Brands Address
Nigel Travis, Chairman and CEO, Dunkin' Brands, Inc.

In the highly-competitive quick-serve restaurant industry, brands must constantly change to meet rapidly-changing consumer needs and demographics. Nigel Travis, Chairman and CEO of Dunkin’ Brands, will share insights into how Dunkin’ Donuts is making advancements in technology, product innovation, service and CPG to become America’s most loved beverage-led, on-the-go brand.

5:30pm - 7:30pm - Kickoff party


8:30-9:00 - Morning Refreshments
9:00-9:35 - Connecting the Dots Between Digital Advertising and In-Store Sales. How Black Box Wines Advanced Digital Ad Measurement
Karena Breslin, Vice President of Digital Marketing, Constellation Brands
9:35-10:10 - Influencer Marketing isn’t Driving Results: Influence is
Ted Wright, CEO, Fizz
Kate McManus, VP of Marketing, Delicato Family Vineyards
10:10-10:30 - Morning Break
10:30-11:05 - How Shifts In Culture & Media Consumption Spur Meaningful Opportunities, Not Problems, For Keen Advertisers
Moderator: Jennifer Leitman, SVP Marketing, Francis Ford Coppola Winery
Panelist: Gabrielle Heyman, Head of Global Brand Partnerships, Zynga
11:05-11:40 - Consumer centric digital advertising: Delivering real consumer value with mobile ads and making them more effective for leading beverage brands.
Adam Cohen-Aslatei, Senior Director of Marketing, Jungroup
Joanna Darst, Global Director of Consumer and Media Activation, Molson Coors
Nicholas Wootten, Vice President Marketing, INVO Coconut Water
Itai Bichler, Head of Global Digital Marketing, SodaStream International, Ltd.

Mobile puts people in control of the content they consume and everything else they do, from health, to commerce, to entertainment, and travel. Brand messaging however is one area that is lagging. Brands are still disrupting consumers with flashy ads, and people are fed up, opting to pay to eliminate ads and/or  block them altogether. 

Respecting the will of the consumer is more important than ever before. Imagine a world where reaching affluent or tech savvy consumers on mobile becomes impossible- this could become a reality. Find out how best-in-class beverage brands are developing the “right” creative for the right “context” and delivering real consumer value through brand messaging. The panel will cover best practices for reaching the ever increasing ad-intolerant consumer.

11:40-12:15 - Panel Discussion
12:15-1:15 - Lunch
1:15-2:00 - Anheuser-Busch InBev Address
Tina Wung, Global Director, Innovation Community, Anheuser-Busch InBev
2:00-3:30 - Roundtable Discussions
3:30-3:50 - PM Coffee & Networking Break
3:50-4:25 - Patrón Spirits Address
Adrian Parker, Vice President, Marketing, Patrón Spirits Company
4:24-5:00 - Amazon Address
Todd Fellerman, Head of Grocery, Amazon Media Group
5:00pm - Reception
9:00am - Innovative Concepts for Building Brands Through Mobile
Brian Wong, Founder & CEO, KIIP
9:45am - Learnings from Facebook and PepsiCo
Shawn Brown, Marketing Science Team, Facebook
Atin Kulkarni, Global Head, Media & Content Innovation CoE
10:30am - AM Coffee & Networking Break
11:00am - Waterfall Address
Matt Silk, Head of Strategy, Waterfall
11:45am - Talking Rain Address
Brian Kuz, Chief Marketing Officer, Talking Rain Beverage Company
12:30 - Lunch to Go