eBev 2017 Agenda

For speaking inquiries, please reach out to seth@bmaglobal.org.

  • Nov 1
    Day 1
  • Nov 2
    Day 2
  • Nov 3
    Day 3
2:00-2:15 - Opening Remarks
Seth Hillstrom, Executive Director, BMA
2:15-3:00 - –
B. Bonin Bough, Host of Cleveland Hustles, CNBC
3:00-3:45 - Pernod Ricard Address
Tim Murphy, Vice President, Consumer Planning & Insights, Pernod Ricard
3:45-4:00 - Networking Break
4:00-4:45 - Molson Coors Address
Stephen Surman, Global Head of Digital and Ecommerce Strategy, MolsonCoors
4:45-5:30 - Dunkin’ Brands Address
Nigel Travis, Chairman and CEO, Dunkin' Brands, Inc.

In the highly-competitive quick-serve restaurant industry, brands must constantly change to meet rapidly-changing consumer needs and demographics. Nigel Travis, Chairman and CEO of Dunkin’ Brands, will share insights into how Dunkin’ Donuts is making advancements in technology, product innovation, service and CPG to become America’s most loved beverage-led, on-the-go brand.

5:30pm - 7:30pm - Kickoff party

TBA

8:30-9:00 - Morning Refreshments
9:00-9:35 - Talking Rain Address
Brian Kuz, Chief Marketing Officer, Talking Rain Beverage Company
9:35-10:10 - Fizz Address
Ted Wright, CEO, Fizz
10:10-10:30 - Morning Break
10:30-11:05 - Panel Discussion
11:05-11:40 - Consumer centric digital advertising: Delivering real consumer value with mobile ads and making them more effective for leading beverage brands.
Mitchell Reichgut, CEO, Jungroup

Mobile puts people in control of the content they consume and everything else they do, from health, to commerce, to entertainment, and travel. Brand messaging however is one area that is lagging. Brands are still disrupting consumers with flashy ads, and people are fed up, opting to pay to eliminate ads and/or  block them altogether. 

Respecting the will of the consumer is more important than ever before. Imagine a world where reaching affluent or tech savvy consumers on mobile becomes impossible- this could become a reality. Find out how best-in-class beverage brands are developing the “right” creative for the right “context” and delivering real consumer value through brand messaging. The panel will cover best practices for reaching the ever increasing ad-intolerant consumer.

11:40-12:15 - Panel Discussion
12:15-1:15 - Lunch
1:15-2:00 - Anheuser-Busch InBev Address
Tina Wung, Global Director, Innovation Community, Anheuser-Busch InBev
3:30-3:50 - PM Coffee & Networking Break
3:50-4:25 - Patrón Spirits Address
Adrian Parker, Vice President, Marketing, Patrón Spirits Company
4:24-5:00 - Amazon Address
Todd Fellerman, Head of Grocery, Amazon Media Group
5:00pm - Reception
09:00am - Keynote Address
9:45 - Waterfall Address
Matt Silk, Head of Strategy, Waterfall
10:30am - AM Coffee & Networking Break
11:00am - Keynote Address
11:45am - Keynote Address
12:30 - Lunch to Go