Sept 6Day 1
Sept 7Day 2
Sept 8Day 3
424 Bourbon St, New Orleans, LA 70130
Walking distance from the Hotel Monteleone!
Famed tech mogul Andy Grove once said that “Success breeds complacency, complacency breeds failure.” What sets apart the most enduring brands from those who fade to obsolescence over time? What can larger institutions learn from a startup culture in staying nimble and cutting edge? With a strong background working with brands like Walmart, Microsoft and Xerox, Campbell Director of Digital Marketing and Marketing Innovation, Umang Shah, will share essential principles and actions all brands need to stay relevant for the long haul.
Good marketers ask themselves, “what can we be doing that we’re not already doing?” In this session, we’ll unveil the business opportunities that we’ve identified through analyzing Foursquare’s location intelligence and real world consumer behaviors. Which categories are on the out? Where are consumers really drinking? What consumer lifestyle trends are driving new purchasing behavior? When is on-prem versus off-prem peak traffic? Dig into real examples of how leading beverages brands are letting data guide their business decisions.
Adjoy, Ibotta, Drizly, Nexo, Dstillery, Taphunter, Waterfall, VE Interactive, Picture Marketing, #Paid
Melani Gordon, CEO, TapHunter
Jonathan Mills, Director, Business Development, ModOp/eyeball
Will eCommerce really work for spirits? What will this channel look like in 5 years? Beam Suntory offers a sneak peek through their proprietary shopper insights study on the purchase of alcohol and spirits online. Not only is there tremendous underlying demand for these offerings, but understanding when, why and how consumers are making these purchases is critical to predicting how this emerging channel will evolve. Leslie will share key learnings from the study and how these takeaways can inform successful brand and retailer strategies.
Carolyn Littlefield, Global Manager, eCommerce, Anheuser-Busch InBev
Sean Adkins, Owner, Old City Soda
We are all familiar with the concept and excitement of unicorns, but what if legacy companies could infuse some of these unicorn characteristics and launch even faster growing billion-dollar businesses? Bonin Bough, Mondelez International’s Chief Media & eCommerce officer, explores how exactly one could hatch, raise, and ride dragons within established organizations such as Mondelez International. Through innovative initiatives, such as eCommerce and Media Monetization, and burn-the-box mobile platforms like Personal Relationship Management, meaningful engagements with consumers are not only powering the dynamic between consumer, marketer and brand but also breeding dragons.
Consumers love choice, right? Wrong. In this session, Michael Koziol, president at Huge, will introduce the concept of anticipatory design and explain how machine learning and AI will revolutionize everything we think we know about customer experience. Drawing on examples from a cafe established by Huge as a test bed for future retail experiences, Koziol will share how the agency is using the business to advance anticipatory design, new payment models, augmented reality and more to give customers exactly what they want, exactly when they want it.
Tina Wung, Global Director, Innovation Community, Anheuser-Busch InBev
Jacqueline Lagratta, Global Digital Marketing & Innovation Manager, V8, Campbell Soup Company
Shachar 'Shock' Torem, Chief Client Officer, Adjoy
Dan Kleinman, former Vice President of Marketing, Rums Portfolio, Diageo