Taking center stage with the opening keynote of Beverage Marketing Association’s eBev Shopper 2016 this week in Chicago, Google Executive Megan Petrie made it exceedingly clear that beverage marketers need to stop seeing Mobile as scaled down desktop.  It’s not.  It’s different tool, with different opportunities, and it means something completely different to the person using
As marketers, it’s our responsibility to allocate budgets, large and small, to the right campaigns and programs to help drive our brands. And lets be clear: the onus is on us to get results. We spend on creative, we spend on content, we spend on media…we spend on just about everything. But the truth is,
We are extremely proud to announce finalists for the 2015 Golden Bevies! Please join us November 3rd at eBev 2015 for the Golden Bevies Awards Reception and Cocktail Party!
eBev 2015 featured keynotes, panels and breakouts delivered and led by some of the the beverage industry’s finest marketers, agencies, and martech providers, including Coca-Cola, Pepsi Co, Waterfall, Anheuser Busch, Heineken, E. & J. Gallo, ibotta, Fandango, SNIPP and many more.
To kick off November, the mCordis team took a short break from the much needed fall rain in California and traveled to Miami, Florida for the third annual eBev 2015 conference, as well as the first annual Golden Bevies awards ceremony to recognize the top performing beverage marketers and their programs.
Every industry is being transformed by digital, the beverage industry is no exception. Leaders from the beverage industry recently congregated in Miami at the eBev 2015 conference, an annual gathering for discussing digital marketing in the beverage industry.