“Staying ahead by seeing around corners”   Seth Hillstrom: Jeff Fromm is here with us today to talk about the future of our brands and businesses – and why that may not be such a pretty picture if we don’t take the time to look ahead. Jeff is one of the foremost experts on “future-proofing” your
“Why transforming your relationship with your consumer (and how they buy) begins with great leaders and great people”   Seth Hillstrom: Liza Maschi, Director of eCommerce, North America for Danone, is here with us today to look at the importance of people leadership as we transform the way we connect with and sell to our
“IoT: What’s working, what’s possible…and where do we go from here?”   Seth Hillstrom: Got your IoT strategy in place? (or any plans for IoT?) Please share with us, as we are joined by Cameron Worth of SharpEnd to look at what’s working, what’s possible…and where we go from here! Sharp End is truly leading the connected
“The right stuff: ensuring nutritious food and beverages are within reach”   Seth Hillstrom: Welcome all, we’re here with Seth Kaufman, President of North America Nutrition for PepsiCo to explore his and PepsiCo’s mission to make access to healthy food and beverages a reality for us all.  Seth is also Nutrition Chair of Beverage Marketing Association,
“Rémy Martin Producer Series: Inspiring Passion and Producing Purpose”   Seth Hillstrom: We’re here with Rémy Martin brand director Benjamin Collier to talk about truly connecting with your consumers/fans in person.  Are you creating experiences and interactions that will win trial, conversion, and share of heart? We have our questions for Ben, but don’t hesitate to
“Building a portfolio of brands that stick”   Seth Hillstrom: It’s enough work trying to manage the marketing efforts of one brand – but what do you do when it’s your job to oversee an entire portfolio? How do you spread across many brands but still give each the time and attention they need to
“Liquid Love in a Brand”   Seth Hillstrom: Why do great brands often have to work so hard to get people talking about them? How do we win enough share of heart (or even attention) that people start talking and telling their friends?   Luckily for WTRMLN WTR, they seem to know the answer.  We’re here
“Bringing Scotch to the people starts with a kick”   Seth Hillstrom: Yay or nay on drinking Scotch? Is it too strong or too smokey for our nays? Or maybe you think it’s just something old men drink?  Well on the way to marking a lot of firsts, Carin Luna-Ostaseski, Founder and CEO of SIA Scotch
Aligning product, brand and strategy to find, reach and win your fans   Seth Hillstrom: Product, brand, or strategy?   Founders, marketers: which do you think is most important in bringing the right “total package” to market?  For today’s edition of the eBev Global Interview Series, we’re chatting with industry expert Todd Gibson of Yerbae | Enhanced Sparkling