“Beer in 2018: How we got here and where we’re going”   Seth Hillstrom: Today marks the opening session of the 36th Annual Great American Beer Festival, and we are coming to you live from Denver! We’re sitting down with Lester Jones, Chief Economist of the National Beer Wholesalers Association, on a perfect day to
September 14, 2018
“From a budding brand to THE brand of bud (and beyond!)”   Seth Hillstrom: Alcohol, Cannabis. Inextricably tied as substitutes, or fairly unique markets? Maybe different answers for different categories of alcohol? Luckily, we’re joined by Dennis O’Malley, CEO of Caliva, the leading brand of cannabis in the US, to take a look at how
“Breaking Down the 4th Wall: A Shift from Content Creation to Cultural Creation”   Seth Hillstrom: How do industry leaders like ZX Ventures (Anheuser-Busch InBev) think about brand experience? Join our chat with Christopher Lehault below to find out! How can we go beyond storytelling to make a lasting impact and win long-run share of