“Create engaging content, then worry about advertising”   Seth Hillstrom: We’re here with Carlos Boughton, the director of brand innovation at Patrón Spirits Company to explore his views on properly leveraging research for innovation, and why we as marketers must create engaging content long before worrying about how we can use it to advertise our brands.
“Making Real Connections Through Occasions and Shared Experiences”   Seth Hillstrom: How can you make a meaningful connection without a major media buy? ….or any media at all? Alejandro López has been doing a heck of a job doing just with Toma, and we’re lucky to have him here with us today to talk about it.
Brian Wong of Kiip makes 3 bold predictions on the future of adtech for beverage marketers.  Listen in for his ideas on blockchain, AR vs. VR, and an alternative unified identifier: Don’t miss the chance to hear from folks like Brian this fall at eBev 2018! Check out the agenda for October 24-26 in Las
“Spreading the wealth sharing luxury Champagne, wine, and spirits with influential consumers”   Seth Hillstrom: We’re excited to be chatting with Seth Box of Moët Hennessy today about his role sharing some of the world’s finest Champagne, wine, and spirits with high-value corporate and private clients. This discussion is a part of our eBev Global