Business luminary and current host of CNBC’s Cleveland Hustles with LeBron James, B. Bonin Bough, has been revealing the future of marketing for the last fifteen years – breathing life into things we now take for granted, such as real-time marketing command centers (Gatorade Mission Control), and even large scale social media advertising programs (which he was the first to do as Mondelēz International’s Chief).  Today, Bonin continues that trend as a key advisor and visionary for MobiSave; a company whose mission it is to get invaluable basket level data – from every retailer – into the hands of every CPG brand marketer.  Listen to what he has to say:

 

 

Further, you’ll notice Bonin has made quite an incredible offer for our BMA members: MobiSave will partner with your brand(s) to buy your drinks and give them to shoppers for free nationwide (or geographically targeted, based on retail availability).  How? Simply by putting a call to action on the product.  This tells consumers to download the app and MobiSave will buy your product for them! Think of new product launches, think of emerging brands.  If you’re interested in learning more, please reach out to Seth Hillstrom, Executive Director of Beverage Marketing Association at seth@ebevseries.com.

As always, if you have any questions for Bonin or want to connect, shoot him a text at (646) 759-1837.  Yes, he will answer you!


Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of The Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.

As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive.

He is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement and has been listed in Fortune Magazine’s “40 under 40”, Fast Company’s “100 Most Creative People in Business”, The Adweek 50 and PRWeek Power List.

Bonin’s prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech via breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands.

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