Case Study Wiesnclub & AUF’S HAUS APP Campaign Partner: By Jan Heumüller, Managing Director DACH, TabMo Campaign Goals Create awareness and brand uplift for the Wiesnclub and AUF’S HAUS APP Activating offline user traffic for the Wiesnclub Generate downloads of the AUF’S HAUS APP Particular Challenges The campaign ran during Oktoberfest in the midst of
Deborah Womack joined Beverage Marketing Association today for the second part in our eBev Global Interview Series! Deborah is a global relationship marketing expert, having made successful stops at Sony, Nokia, and most recently SABMiller, and we’re thrilled to be chatting with her. Feel free to join in! Deborah Womack (DW): Thank you Seth, it’s
As part 1 of the eBev global beverage marketing interview series we were speaking with Juan Carlos Maroto, Director of Marketing at Vantguard. VANTGUARD, based out of Spain, holds a portfolio of unique spirits and water brands. Seth Hillstrom (SH): Juan, thanks for taking some time to chat with us today! Juan Carlos Maroto (JCM):
TEND YOUR SOIL TO MAXIMIZE YIELD By:  Jennifer Pelino, Vice President of Omni Channel Media, 84.51°   I am passionate about a few things in life and two of them are insights (data) and wine. Now you might be thinking what is the relationship between wine and digital marketing? There is great care that goes