Every industry is being transformed by digital, the beverage industry is no exception. Leaders from the beverage industry recently congregated in Miami at the eBev 2015 conference, an annual gathering for discussing digital marketing in the beverage industry.
Robert Chin, the Vice President of marketing services at E&J Gallo, recently spoke the the eBev 2015 conference. The brands that have one strategy that is effectively implemented across multiple touch points are the brands we love, reports Robert Chin.